The data is constantly being synchronized between data centers, and it has to be done in parts. Why and how, you might wonder? Because there are certain limitations and tradeoffs that engineers have to adhere to in order to make this system work effectively. The data between those two data centers is not synchronized as a whole at all times, and for the same two keyword queries, people accessing different data centers would get different results. In this case, Google sends them to the closest data center in North America. Someone in New York does the exact same search at the same time: abs fitness guide. Google looks up their location and serves the request from the closest data center in Europe. Someone in London searches for abs fitness guide. The web is always changing, which means that Google’s spiders have to keep “crawling” websites, indexing them, and sending the updates back to the servers. They are needed to get the work done and deliver data quickly to the users around them, but they come with certain downsides.įirstly, the data is not consistent between those data centers at all times, and secondly, the data is constantly being recalculated and synchronized.
Located in different places across the world, data centers share over 10,000 servers, and some continents have several of them. Learning these concepts will prepare you to make the right decisions when optimizing a website and focusing on the most important aspect of your business - growth.Īs an experienced, goal-oriented marketer, you should understand the SEO process and why you shouldn't panic and confuse yourself, but instead focus on bringing the desired results to the business you're optimizing. In this article, we’ll go through the misconceptions and misunderstandings of how search engines and localized results work - as well as what can be done about it. However, it is not necessarily the tool's fault. You may find yourself not trusting the tool. Not knowing how Google and other search engines work and why they may give you results that are inconsistent with your keyword rank tracking tools can make you feel confused. This usually happens when users see a different ranking when they manually check the rankings of keywords they’re monitoring in their rank tracking tool. As a SEO rank tracking service, one of the most common support questions we receive is, “My rankings are not accurate".
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